BFLA is Belize’s only non-profit, non- governmental organization in Belize that empowers all through the promotion of Sexual and Reproductive Health and Rights. It’s one of the Member Associations of the International Planned Parenthood Federation (IPPF). Although their brand had widespread recognition throughout the country and the Caribbean, it was time for a brand refresh that truly expressed their vision and values as an organization that empowers all people living in Belize to fulfill and uphold their rights. I led the initiative and guided the graphic designer in this brand evolution, esuring that the new brand reflects the organization’s youth-centric, welcoming approach that celebrates diversity.

Bankamoda is a new financial alternative for the confection and apparel manufacturing industry in Colombia. They offer credit options that allow these companies to grow and flourish. I led and guided a branding and graphic design team with Primero Studio that created the brand, guaranteeing that the purposes and strategic vision of Bankamoda were not only preserved but clearly expressed.

ColombiaBIO was Colciencias’ —Colombia’s agency promoting science, technology and innovation— flagship Program that sought to explore the country’s biodiversity in areas that were impossible to reach before the Peace Agreement. Its purpose was to discover new species of flora that could potentially have biotechnological and market uses. I guided the graphic designer that created the brand. Together we developed a concept where the logo always serves as a window to species, as ColombiaBIO was a program that created a new outlook on the country’s biodiversity.

Hagámoslo Bien (Let’s do things right) is a citizen-led initiative that promotes culture of legality in Monterrey, Mexico. After a comprehensive process of micro-narratives based research that resulted in powerful insights about the values, attitudes and behaviors of people in the city around crime and legality, this initiative, its name and brand were born. The brand centers on the positive feeling that emerges when you do the right thing. I worked with a branding team, to guide how the insights from our research had to be simply and clearly visually expressed and understood throughout the brand and its assets

The Centro de Liderazgo y Gestión (Center for Leadership and Management) is one of Colombia’s most recognized consulting firms, focusing on training and inspiring leaders in private, public and nonprofit organizations. They wanted to modernize their brand in order for it to effectively communicate the innovative nature and power of their work. I worked with a team of branding experts at Primero Studio to guide and orient the development of a cohesive brand architecture that thoroughly and adequately showcased CLG’s transformative capacities.