Heroes Fest is a festival carried out by iNNpulsa Colombia, the country’s Government Agency that promotes entrepreneurship and innovation. It has featured inspiring speakers such as Steve Wozniak and brought together over 5.000 people from around Colombia every year. I was part of the team that co-created the concept of this event that congregates entrepreneurs, students, young people and organizations seeking to foster the development of an entrepreneurship ecosystem. I supported in the design and concept of the participants’ journey throughout the festival, its branding, communications strategy and narrative for each edition.

Crecer Camp was a bootcamp-like experience created by Bancoldex, the country’s development bank that promotes business growth through financial and non-financial solutions. This bootcamp was designed for entrepreneurs, executives and businesspeople to become inspired with talks, learn with dedicated workshops and network in different tracks, depending on the stage of growth of their companies. I was part of the team that helped structure the bootcamp’s branding, narrative, communications strategy, based on the unique journey and experience designed for each type of participant.

The National Planning Department of the Government of Colombia (DNP in Spanish) partnered up the Canadian Cooperation Representation in Colombia to create an experience where public officials from different government agencies could come together to learn, experiment and iterate the DNP’s experimentation and innovation roadmap. I was part of the team of creative consultants that designed the creative concept, branding, event’s agenda, and co-facilitated parts of its workshops.